Nike
Instore Brand Activation Space
Details
We were honored to work with Nike in celebrating the women of the 2019 World Cup in a series of live match viewing events in Soho, NYC. The “City of Dreams FC Clubhouse” served as a hub for female athletes ages 12-14 to gather, watch, and learn about the legacy of the team and the sport.
We were honored to work with Nike in celebrating the women of the 2019 World Cup in a series of live match viewing events in Soho, NYC. The “City of Dreams FC Clubhouse” served as a hub for female athletes ages 12-14 to gather, watch, and learn about the legacy of the team and the sport.
We were honored to work with Nike in celebrating the women of the 2019 World Cup in a series of live match viewing events in Soho, NYC. The “City of Dreams FC Clubhouse” served as a hub for female athletes ages 12-14 to gather, watch, and learn about the legacy of the team and the sport.
Services
Production
Creative Direction + Design
Renderings
Event Staffing
Programming
Inspiration, education and community were integral to this uplifting activation that centered the theme “Dream With Us.” Guests were immersed in a red, white, and blue environment that paid homage to the US Women’s Soccer Team. Our goal of bringing to life Nike’s “Her Community” concept was executed with maximum visual impact and programming.
Interactions along the walls included a hair braiding tutorial station and an interactive art mural. Guests were consistently energized by live streamed matches from France, and could also opt to use lounge areas and refresh with street-cart style food offerings. Otherworldly floral accents, pops of neon, and oversized text delivered captivating photo moments that amplified Nike’s messaging around empowering the next generation of women athletes to go for the gold.
Inspiration, education and community were integral to this uplifting activation that centered the theme “Dream With Us.” Guests were immersed in a red, white, and blue environment that paid homage to the US Women’s Soccer Team. Our goal of bringing to life Nike’s “Her Community” concept was executed with maximum visual impact and programming.
Interactions along the walls included a hair braiding tutorial station and an interactive art mural. Guests were consistently energized by live streamed matches from France, and could also opt to use lounge areas and refresh with street-cart style food offerings. Otherworldly floral accents, pops of neon, and oversized text delivered captivating photo moments that amplified Nike’s messaging around empowering the next generation of women athletes to go for the gold.
Inspiration, education and community were integral to this uplifting activation that centered the theme “Dream With Us.” Guests were immersed in a red, white, and blue environment that paid homage to the US Women’s Soccer Team. Our goal of bringing to life Nike’s “Her Community” concept was executed with maximum visual impact and programming.
Interactions along the walls included a hair braiding tutorial station and an interactive art mural. Guests were consistently energized by live streamed matches from France, and could also opt to use lounge areas and refresh with street-cart style food offerings. Otherworldly floral accents, pops of neon, and oversized text delivered captivating photo moments that amplified Nike’s messaging around empowering the next generation of women athletes to go for the gold.