Gymshark
Venice Beach 10 Year Anniversary Lift Event
Details
British fitness apparel brand Gymshark set out to celebrate their 10th anniversary with a day of programming at Venice, California’s iconic Muscle Beach. In addition to brand loyalists, the goal was to welcome new members to the Gymshark family as well – by highlighting inclusivity and fun in a community lifting event.
British fitness apparel brand Gymshark set out to celebrate their 10th anniversary with a day of programming at Venice, California’s iconic Muscle Beach. In addition to brand loyalists, the goal was to welcome new members to the Gymshark family as well – by highlighting inclusivity and fun in a community lifting event.
British fitness apparel brand Gymshark set out to celebrate their 10th anniversary with a day of programming at Venice, California’s iconic Muscle Beach. In addition to brand loyalists, the goal was to welcome new members to the Gymshark family as well – by highlighting inclusivity and fun in a community lifting event.
Services
Production
Creative Direction + Design
Permitting
Renderings
Event Staffing
An inviting, positive atmosphere was essential to letting Gymshark’s supportive messaging shine for their 10th anniversary. Live DJs established a party vibe that drew in crowds, while lifting competitions for both novices and veteran athletes created a sense of friendly community.
Seminars led by nutrition and lifting professionals educated attendees in specific areas during hour-long time slots, in addition to group training sessions that anyone could pre-book and participate in. Exclusive merch and refreshments including ice cream and energy drinks were on offer throughout the day.
An inviting, positive atmosphere was essential to letting Gymshark’s supportive messaging shine for their 10th anniversary. Live DJs established a party vibe that drew in crowds, while lifting competitions for both novices and veteran athletes created a sense of friendly community.
Seminars led by nutrition and lifting professionals educated attendees in specific areas during hour-long time slots, in addition to group training sessions that anyone could pre-book and participate in. Exclusive merch and refreshments including ice cream and energy drinks were on offer throughout the day.
An inviting, positive atmosphere was essential to letting Gymshark’s supportive messaging shine for their 10th anniversary. Live DJs established a party vibe that drew in crowds, while lifting competitions for both novices and veteran athletes created a sense of friendly community.
Seminars led by nutrition and lifting professionals educated attendees in specific areas during hour-long time slots, in addition to group training sessions that anyone could pre-book and participate in. Exclusive merch and refreshments including ice cream and energy drinks were on offer throughout the day.
