Nike
Battery Park Store Opening
Details
We assisted in celebrating Nike’s Brookfield store opening in NYC with a 3-hour launch event. This was complemented by summer-long programming, as part of the brand’s new Holistic Fitness retail concept.
We assisted in celebrating Nike’s Brookfield store opening in NYC with a 3-hour launch event. This was complemented by summer-long programming, as part of the brand’s new Holistic Fitness retail concept.
We assisted in celebrating Nike’s Brookfield store opening in NYC with a 3-hour launch event. This was complemented by summer-long programming, as part of the brand’s new Holistic Fitness retail concept.
Services
Production
Programming
Asset Design
Guests were treated to complimentary food and beverages, as well as custom embroidery with purchase. They were encouraged to take Polaroids for an event display establishing the community feel of the concept, approach friendly store associates with questions, and, as the store is member-focused, download the Nike app to become a member.
Throughout the summer, we also coordinated offsite events approaching the launch, including a 3k group run, a 6-part movement series, and a consumer activation at Brookfield’s portside.
The event was a success, with a line of consumers eager to get an exclusive first look at the new space and its diverse retail and community offerings.
Guests were treated to complimentary food and beverages, as well as custom embroidery with purchase. They were encouraged to take Polaroids for an event display establishing the community feel of the concept, approach friendly store associates with questions, and, as the store is member-focused, download the Nike app to become a member.
Throughout the summer, we also coordinated offsite events approaching the launch, including a 3k group run, a 6-part movement series, and a consumer activation at Brookfield’s portside.
The event was a success, with a line of consumers eager to get an exclusive first look at the new space and its diverse retail and community offerings.
Guests were treated to complimentary food and beverages, as well as custom embroidery with purchase. They were encouraged to take Polaroids for an event display establishing the community feel of the concept, approach friendly store associates with questions, and, as the store is member-focused, download the Nike app to become a member.
Throughout the summer, we also coordinated offsite events approaching the launch, including a 3k group run, a 6-part movement series, and a consumer activation at Brookfield’s portside.
The event was a success, with a line of consumers eager to get an exclusive first look at the new space and its diverse retail and community offerings.
