Being Frenshe

Multi-Day Influencer Hotel Takeover

Details

Hotel Joaquin Takeover in Laguna Beach

Hotel Joaquin Takeover in Laguna Beach

Hotel Joaquin Takeover in Laguna Beach

Services

Production

Programming

Creative Direction

Wellness and beauty company Being Frenshe tapped us to lead  a three-day hotel takeover during which influencers could engage with various lifestyle-based programming and connect with founder Ashley Tisdale. 

Themes of self-love, mental wellness, and community were infused throughout this picturesque beach-adjacent space, programming included yoga class, a sound bath, and birth chart readings. Attendees could go deep into exploration of  both the space and themselves;: on offer was a manifestation course led by To Be Magnetic, a talisman making workshop, and guided group body image journaling. 

A strong sense of togetherness developed as guests shared beautiful family-style meals and supported each other through the vulnerable, soul-searching self work that the event encouraged. In addition, plenty of logo-branded selfie moments were available in the guest room experience which also featured extended welcome gift bags and a large assortment of product. The upscale serenity of the resort-like venue lended itself perfectly to relaxation and reflection, while the Being Freshe line was incorporated into every interaction, photo moment, and activity. 

Some influencers in attendance were Youtube yoga star Desi Bartlett (who taught a class), nutritionist/ chef Tara Sowlaty Lehrer, spiritual teacher Jordan Younger, and many other leaders in the wellness space. 

Wellness and beauty company Being Frenshe tapped us to lead  a three-day hotel takeover during which influencers could engage with various lifestyle-based programming and connect with founder Ashley Tisdale. 

Themes of self-love, mental wellness, and community were infused throughout this picturesque beach-adjacent space, programming included yoga class, a sound bath, and birth chart readings. Attendees could go deep into exploration of  both the space and themselves;: on offer was a manifestation course led by To Be Magnetic, a talisman making workshop, and guided group body image journaling. 

A strong sense of togetherness developed as guests shared beautiful family-style meals and supported each other through the vulnerable, soul-searching self work that the event encouraged. In addition, plenty of logo-branded selfie moments were available in the guest room experience which also featured extended welcome gift bags and a large assortment of product. The upscale serenity of the resort-like venue lended itself perfectly to relaxation and reflection, while the Being Freshe line was incorporated into every interaction, photo moment, and activity. 

Some influencers in attendance were Youtube yoga star Desi Bartlett (who taught a class), nutritionist/ chef Tara Sowlaty Lehrer, spiritual teacher Jordan Younger, and many other leaders in the wellness space. 

Wellness and beauty company Being Frenshe tapped us to lead  a three-day hotel takeover during which influencers could engage with various lifestyle-based programming and connect with founder Ashley Tisdale. 

Themes of self-love, mental wellness, and community were infused throughout this picturesque beach-adjacent space, programming included yoga class, a sound bath, and birth chart readings. Attendees could go deep into exploration of  both the space and themselves;: on offer was a manifestation course led by To Be Magnetic, a talisman making workshop, and guided group body image journaling. 

A strong sense of togetherness developed as guests shared beautiful family-style meals and supported each other through the vulnerable, soul-searching self work that the event encouraged. In addition, plenty of logo-branded selfie moments were available in the guest room experience which also featured extended welcome gift bags and a large assortment of product. The upscale serenity of the resort-like venue lended itself perfectly to relaxation and reflection, while the Being Freshe line was incorporated into every interaction, photo moment, and activity. 

Some influencers in attendance were Youtube yoga star Desi Bartlett (who taught a class), nutritionist/ chef Tara Sowlaty Lehrer, spiritual teacher Jordan Younger, and many other leaders in the wellness space.