Nike

Community Studio Takeovers

Details

We supported the Nike brand team with their Holistic Fitness studio takeovers across multiple NYC boroughs including Queens, The Bronx, Manhattan, and Long Island.

We supported the Nike brand team with their Holistic Fitness studio takeovers across multiple NYC boroughs including Queens, The Bronx, Manhattan, and Long Island.

We supported the Nike brand team with their Holistic Fitness studio takeovers across multiple NYC boroughs including Queens, The Bronx, Manhattan, and Long Island.

Services

Production

Creative Direction

Asset Design

Brand Partnerships

Nike-signed trainers visited existing fitness studios and provided complementary classes to attendees that RSVP’d. In reference to brand messaging “Body. Mind. Life”, the classes spanned multiple movement / wellness genres, including yoga, meditation, Pilates, boxing, HIIT,  and strength training - even a ceramics class with @thetumerictimes.


Below is a list of participating studios/partners:


  • Ceramic Ceremony 

  • Drip Sweat 

  • Good Day Pilates

  • Healhaus

  • Humming Puppy

  • Rumble

  • Sesinko (Retail Partner)

  • Session 

  • Spiked Spin

  • Three Jewels

  • Untamed 

  • Verayoga.


Each event offered a curated gift bag with holistic fitness-related items for guests to take home. Featured merch included Nike Zenvy leggings for low-impact workouts, Go leggings for high impact/HIIT training, a Nike sports bra, and various wellness products from BIPOC and female-owned brands

Nike-signed trainers visited existing fitness studios and provided complementary classes to attendees that RSVP’d. In reference to brand messaging “Body. Mind. Life”, the classes spanned multiple movement / wellness genres, including yoga, meditation, Pilates, boxing, HIIT,  and strength training - even a ceramics class with @thetumerictimes.


Below is a list of participating studios/partners:


  • Ceramic Ceremony 

  • Drip Sweat 

  • Good Day Pilates

  • Healhaus

  • Humming Puppy

  • Rumble

  • Sesinko (Retail Partner)

  • Session 

  • Spiked Spin

  • Three Jewels

  • Untamed 

  • Verayoga.


Each event offered a curated gift bag with holistic fitness-related items for guests to take home. Featured merch included Nike Zenvy leggings for low-impact workouts, Go leggings for high impact/HIIT training, a Nike sports bra, and various wellness products from BIPOC and female-owned brands

Nike-signed trainers visited existing fitness studios and provided complementary classes to attendees that RSVP’d. In reference to brand messaging “Body. Mind. Life”, the classes spanned multiple movement / wellness genres, including yoga, meditation, Pilates, boxing, HIIT,  and strength training - even a ceramics class with @thetumerictimes.


Below is a list of participating studios/partners:


  • Ceramic Ceremony 

  • Drip Sweat 

  • Good Day Pilates

  • Healhaus

  • Humming Puppy

  • Rumble

  • Sesinko (Retail Partner)

  • Session 

  • Spiked Spin

  • Three Jewels

  • Untamed 

  • Verayoga.


Each event offered a curated gift bag with holistic fitness-related items for guests to take home. Featured merch included Nike Zenvy leggings for low-impact workouts, Go leggings for high impact/HIIT training, a Nike sports bra, and various wellness products from BIPOC and female-owned brands