af94
Prom Themed Consumer Activation
Details
For makeup brand AF94, we were tapped to produce a one-night prom themed consumer event in SoHO, NYC to re-energize the brand around its new lash line and introduce AF94 to East Coast audiences.
For makeup brand AF94, we were tapped to produce a one-night prom themed consumer event in SoHO, NYC to re-energize the brand around its new lash line and introduce AF94 to East Coast audiences.
For makeup brand AF94, we were tapped to produce a one-night prom themed consumer event in SoHO, NYC to re-energize the brand around its new lash line and introduce AF94 to East Coast audiences.
Services
Production
Event Staffing
We transformed an unassuming youth center into an iconic Prom Night complete with balloons, streamers, and oversized decorations that made an empty gym look like a scene from a classic teen movie. In between dancing to a live DJ and enjoying branded snacks and drinks, the 300 guests could get their looks refreshed or lashes applied by a makeup artist using AF94 products. There was also an official prom-photo booth, a DIY Valentine crafting station, ice sculpture, and countless photo moments to inspire UGC throughout the night.
We transformed an unassuming youth center into an iconic Prom Night complete with balloons, streamers, and oversized decorations that made an empty gym look like a scene from a classic teen movie. In between dancing to a live DJ and enjoying branded snacks and drinks, the 300 guests could get their looks refreshed or lashes applied by a makeup artist using AF94 products. There was also an official prom-photo booth, a DIY Valentine crafting station, ice sculpture, and countless photo moments to inspire UGC throughout the night.
We transformed an unassuming youth center into an iconic Prom Night complete with balloons, streamers, and oversized decorations that made an empty gym look like a scene from a classic teen movie. In between dancing to a live DJ and enjoying branded snacks and drinks, the 300 guests could get their looks refreshed or lashes applied by a makeup artist using AF94 products. There was also an official prom-photo booth, a DIY Valentine crafting station, ice sculpture, and countless photo moments to inspire UGC throughout the night.
