Nike

Ground Level Interactive Retail Experience

Details

We were tasked with creating a ground-level immersive retail experience at Nike in SoHo, NYC to celebrate the launch of Nike Air Max 90 sneakers.

We were tasked with creating a ground-level immersive retail experience at Nike in SoHo, NYC to celebrate the launch of Nike Air Max 90 sneakers.

We were tasked with creating a ground-level immersive retail experience at Nike in SoHo, NYC to celebrate the launch of Nike Air Max 90 sneakers.

Services

Production

Creative Direction + Design

Renderings

Event Staffing

Programming

Compelling visuals representing the product were key in this activation in order to drive traffic and maximize social engagement. An interactive digital wall featured a realistic blue sky background with moving clouds and balloon bouquets referencing the shape of Air Max sneakers. 

In this impactful share-worthy space, all items looked to be  made of “air” – furniture, sneakers, flowers, and more.

Compelling visuals representing the product were key in this activation in order to drive traffic and maximize social engagement. An interactive digital wall featured a realistic blue sky background with moving clouds and balloon bouquets referencing the shape of Air Max sneakers. 

In this impactful share-worthy space, all items looked to be  made of “air” – furniture, sneakers, flowers, and more.

Compelling visuals representing the product were key in this activation in order to drive traffic and maximize social engagement. An interactive digital wall featured a realistic blue sky background with moving clouds and balloon bouquets referencing the shape of Air Max sneakers. 

In this impactful share-worthy space, all items looked to be  made of “air” – furniture, sneakers, flowers, and more.