Parade
Dimes Square Immersive Floral Installation + Bodega Takeover Retail Pop Up
Details
Parade Underwear enlisted us to bring their Summer Daisy Collection to life in New York’s Dimes Square. We maximized brand awareness by embedding this retail and gifting campaign into a literal floral oasis, working closely with city officials to secure proper permits.
Parade Underwear enlisted us to bring their Summer Daisy Collection to life in New York’s Dimes Square. We maximized brand awareness by embedding this retail and gifting campaign into a literal floral oasis, working closely with city officials to secure proper permits.
Parade Underwear enlisted us to bring their Summer Daisy Collection to life in New York’s Dimes Square. We maximized brand awareness by embedding this retail and gifting campaign into a literal floral oasis, working closely with city officials to secure proper permits.
Services
Production
Permitting
Renderings
Venue Scouting
A fully-immersive field of daisies created a physical representation of Parade’s playful Gen-Z aesthetics. Bringing this stunt to one of NYC’s trendiest neighborhoods drove brand messaging around sustainability and community through local partnerships with bodegas, florists and other small businesses.
The Summer Daisy Collection was also integrated seamlessly, as the arresting visual impact drew in everyone who walked by and resulted in millions of impressions on socials.
A fully-immersive field of daisies created a physical representation of Parade’s playful Gen-Z aesthetics. Bringing this stunt to one of NYC’s trendiest neighborhoods drove brand messaging around sustainability and community through local partnerships with bodegas, florists and other small businesses.
The Summer Daisy Collection was also integrated seamlessly, as the arresting visual impact drew in everyone who walked by and resulted in millions of impressions on socials.
A fully-immersive field of daisies created a physical representation of Parade’s playful Gen-Z aesthetics. Bringing this stunt to one of NYC’s trendiest neighborhoods drove brand messaging around sustainability and community through local partnerships with bodegas, florists and other small businesses.
The Summer Daisy Collection was also integrated seamlessly, as the arresting visual impact drew in everyone who walked by and resulted in millions of impressions on socials.
