Kristin Ess Hair
Mobile NYC Pop Up Activation
Details
Tasked with activating near Kristin Ess’s exclusive retail partner Target, we produced a mobile pop-up on Mother’s Day in SoHo, NYC.
Tasked with activating near Kristin Ess’s exclusive retail partner Target, we produced a mobile pop-up on Mother’s Day in SoHo, NYC.
Tasked with activating near Kristin Ess’s exclusive retail partner Target, we produced a mobile pop-up on Mother’s Day in SoHo, NYC.
Services
Production
Permitting
Event Staffing
Programming
To showcase the vibrant, youthful energy of Kristin Ess’s product assortment, we strategized a giveaway that appealed to daughters, mothers, and anyone needing a fun, feminine self care moment.
Guests who followed the brand on Instagram received a custom floral bouquet that they could gift or keep, as well as a bounceback card directing them to purchase at a nearby Target. Brand ambassadors were on hand to give topline info about the product line, in a beautifully welcoming environment that maximized brand awareness and gave every new Kristin Ess devotee their flowers.
To showcase the vibrant, youthful energy of Kristin Ess’s product assortment, we strategized a giveaway that appealed to daughters, mothers, and anyone needing a fun, feminine self care moment.
Guests who followed the brand on Instagram received a custom floral bouquet that they could gift or keep, as well as a bounceback card directing them to purchase at a nearby Target. Brand ambassadors were on hand to give topline info about the product line, in a beautifully welcoming environment that maximized brand awareness and gave every new Kristin Ess devotee their flowers.
To showcase the vibrant, youthful energy of Kristin Ess’s product assortment, we strategized a giveaway that appealed to daughters, mothers, and anyone needing a fun, feminine self care moment.
Guests who followed the brand on Instagram received a custom floral bouquet that they could gift or keep, as well as a bounceback card directing them to purchase at a nearby Target. Brand ambassadors were on hand to give topline info about the product line, in a beautifully welcoming environment that maximized brand awareness and gave every new Kristin Ess devotee their flowers.