Kat Burki
Pop Up Shop & Panel Event
Details
Skincare brand Kat Burki tapped us to highlight a packaging rebrand alongside the launch of their VitaBiome Active Skin Optimizer. This standalone multi-day pop-up in NYC aimed to communicate the theme of Connective Chemistry while also establishing the brand’s experiential identity for replication in other global markets.
Skincare brand Kat Burki tapped us to highlight a packaging rebrand alongside the launch of their VitaBiome Active Skin Optimizer. This standalone multi-day pop-up in NYC aimed to communicate the theme of Connective Chemistry while also establishing the brand’s experiential identity for replication in other global markets.
Skincare brand Kat Burki tapped us to highlight a packaging rebrand alongside the launch of their VitaBiome Active Skin Optimizer. This standalone multi-day pop-up in NYC aimed to communicate the theme of Connective Chemistry while also establishing the brand’s experiential identity for replication in other global markets.
Services
Custom Merch
Production
Creative Direction + Design
Programming
Event Staffing
Custom Fabrication
To educate consumers about Kat Burki’s eco-conscious, scientific approach, creative direction married natural landscapes with clean lab aesthetics. In order to build awareness while strengthening the brand’s relationship with existing loyalists, authentic UGC was essential. To encourage this, we invited guests to interact with clever product displays and photo moments throughout the pristine white space accented with lush greenery and unexpected organic design elements.
Day 1 of the activation featured an invite-only influencer and press event with a live panel discussion. Day 2 was a public-facing retail experience which saw over 500 consumers learning about the brand, sampling product, and making purchases. A line down the block attracted longtime fans and new enthusiasts, driving buzz beyond anything the brand had seen before.
To educate consumers about Kat Burki’s eco-conscious, scientific approach, creative direction married natural landscapes with clean lab aesthetics. In order to build awareness while strengthening the brand’s relationship with existing loyalists, authentic UGC was essential. To encourage this, we invited guests to interact with clever product displays and photo moments throughout the pristine white space accented with lush greenery and unexpected organic design elements.
Day 1 of the activation featured an invite-only influencer and press event with a live panel discussion. Day 2 was a public-facing retail experience which saw over 500 consumers learning about the brand, sampling product, and making purchases. A line down the block attracted longtime fans and new enthusiasts, driving buzz beyond anything the brand had seen before.
To educate consumers about Kat Burki’s eco-conscious, scientific approach, creative direction married natural landscapes with clean lab aesthetics. In order to build awareness while strengthening the brand’s relationship with existing loyalists, authentic UGC was essential. To encourage this, we invited guests to interact with clever product displays and photo moments throughout the pristine white space accented with lush greenery and unexpected organic design elements.
Day 1 of the activation featured an invite-only influencer and press event with a live panel discussion. Day 2 was a public-facing retail experience which saw over 500 consumers learning about the brand, sampling product, and making purchases. A line down the block attracted longtime fans and new enthusiasts, driving buzz beyond anything the brand had seen before.
