Orebella
Fragrance Launch Pop Up
Details
Tasked with producing a pop-up event launching Bella Hadid’s Orebella fragrance line, we activated in a ground level retail space in New York City for two days.
Tasked with producing a pop-up event launching Bella Hadid’s Orebella fragrance line, we activated in a ground level retail space in New York City for two days.
Tasked with producing a pop-up event launching Bella Hadid’s Orebella fragrance line, we activated in a ground level retail space in New York City for two days.
Services
Production
Event Staffing
Custom Merchandise
We created an elevated experience showcasing three scents in a romantic, museum-like setting referencing vintage perfume aesthetics. Consumers explored stunning floral-flanked vignettes that featured interactive moments corresponding to the different fragrances. Flower seed packets, branded coins, and matchboxes were offered as custom keepsakes to guests who created UGC.
Prior to opening, press and influencers were invited to a meet-and-greet with Bella herself. This provided a more intimate experience of the product and an opportunity for further conversation and education around its details. As a sales-driven pop-up, the event successfully drove the majority of attendees to purchase one or more fragrances.
We created an elevated experience showcasing three scents in a romantic, museum-like setting referencing vintage perfume aesthetics. Consumers explored stunning floral-flanked vignettes that featured interactive moments corresponding to the different fragrances. Flower seed packets, branded coins, and matchboxes were offered as custom keepsakes to guests who created UGC.
Prior to opening, press and influencers were invited to a meet-and-greet with Bella herself. This provided a more intimate experience of the product and an opportunity for further conversation and education around its details. As a sales-driven pop-up, the event successfully drove the majority of attendees to purchase one or more fragrances.
We created an elevated experience showcasing three scents in a romantic, museum-like setting referencing vintage perfume aesthetics. Consumers explored stunning floral-flanked vignettes that featured interactive moments corresponding to the different fragrances. Flower seed packets, branded coins, and matchboxes were offered as custom keepsakes to guests who created UGC.
Prior to opening, press and influencers were invited to a meet-and-greet with Bella herself. This provided a more intimate experience of the product and an opportunity for further conversation and education around its details. As a sales-driven pop-up, the event successfully drove the majority of attendees to purchase one or more fragrances.
