Nike
Meg Thee Stallion ‘Hottie’ Workout
Details
Nike tasked us with creating an activation for their Hottie State of Mind fitness partnership with Megan Thee Stallion. We produced a two-day bootcamp workout experience showcasing the program in NYC.
Nike tasked us with creating an activation for their Hottie State of Mind fitness partnership with Megan Thee Stallion. We produced a two-day bootcamp workout experience showcasing the program in NYC.
Nike tasked us with creating an activation for their Hottie State of Mind fitness partnership with Megan Thee Stallion. We produced a two-day bootcamp workout experience showcasing the program in NYC.
Services
Production
Creative Direction + Design
Venue Scouting
Custom Merchandise
Event Staffing
Programming
Each day featured a 50–person bootcamp style workout class incorporating signature exercises from Megan’s new fitness program. The classes, separately targeting core and lower body, encouraged guests to embody the carefree and empowered “hot girl” attitude that Megan is known for, in an airy light-filled studio.
Pre and post-sweat, guests enjoyed Megan-inspired snacks and drinks, including mocktails named after her biggest hits. Other activities included a photo booth, claw machine, recovery zone, and plenty of custom swag. The color palette for the event was a monochromatic blue, with photo-realistic cloud backdrops for photos that lent itself to an upbeat but chill vibe.
Each day featured a 50–person bootcamp style workout class incorporating signature exercises from Megan’s new fitness program. The classes, separately targeting core and lower body, encouraged guests to embody the carefree and empowered “hot girl” attitude that Megan is known for, in an airy light-filled studio.
Pre and post-sweat, guests enjoyed Megan-inspired snacks and drinks, including mocktails named after her biggest hits. Other activities included a photo booth, claw machine, recovery zone, and plenty of custom swag. The color palette for the event was a monochromatic blue, with photo-realistic cloud backdrops for photos that lent itself to an upbeat but chill vibe.
Each day featured a 50–person bootcamp style workout class incorporating signature exercises from Megan’s new fitness program. The classes, separately targeting core and lower body, encouraged guests to embody the carefree and empowered “hot girl” attitude that Megan is known for, in an airy light-filled studio.
Pre and post-sweat, guests enjoyed Megan-inspired snacks and drinks, including mocktails named after her biggest hits. Other activities included a photo booth, claw machine, recovery zone, and plenty of custom swag. The color palette for the event was a monochromatic blue, with photo-realistic cloud backdrops for photos that lent itself to an upbeat but chill vibe.