Athena Club
Pop Up Shop
Details
To highlight self-care brand Athena Club’s sustainability mission, we produced a two-day pop-up shop activation where consumers could exchange their used razors for new Athena Club razors and shop in a sleek retail space in the SoHo neighborhood of New York City.
To highlight self-care brand Athena Club’s sustainability mission, we produced a two-day pop-up shop activation where consumers could exchange their used razors for new Athena Club razors and shop in a sleek retail space in the SoHo neighborhood of New York City.
To highlight self-care brand Athena Club’s sustainability mission, we produced a two-day pop-up shop activation where consumers could exchange their used razors for new Athena Club razors and shop in a sleek retail space in the SoHo neighborhood of New York City.
Services
Production
Creative Direction + Design
Renderings
Event Staffing
Venue Scouting
An elegant, minimalist interior in the brand’s signature pastel palette drew over 3000 guests in to experience a “give one, get one” initiative to increase brand visibility. An irresistibly clean environmental design made the trade-in process simple and the guest journey seamless.
Attendees were encouraged to create UGC around a razor art piece, and peruse other cleverly displayed Athena Club products with staff on-hand to assist and sample as they enjoyed refreshments by Ghia. At exit, an iconic selfie moment ensured that no guest left without engaging with the brand’s immersive, community-centered messaging.
An elegant, minimalist interior in the brand’s signature pastel palette drew over 3000 guests in to experience a “give one, get one” initiative to increase brand visibility. An irresistibly clean environmental design made the trade-in process simple and the guest journey seamless.
Attendees were encouraged to create UGC around a razor art piece, and peruse other cleverly displayed Athena Club products with staff on-hand to assist and sample as they enjoyed refreshments by Ghia. At exit, an iconic selfie moment ensured that no guest left without engaging with the brand’s immersive, community-centered messaging.
An elegant, minimalist interior in the brand’s signature pastel palette drew over 3000 guests in to experience a “give one, get one” initiative to increase brand visibility. An irresistibly clean environmental design made the trade-in process simple and the guest journey seamless.
Attendees were encouraged to create UGC around a razor art piece, and peruse other cleverly displayed Athena Club products with staff on-hand to assist and sample as they enjoyed refreshments by Ghia. At exit, an iconic selfie moment ensured that no guest left without engaging with the brand’s immersive, community-centered messaging.
