Rare Beauty
Lip Oil Launch Event
Details
We worked with Rare Beauty to produce their “Alive with Color” themed Lip Oil launch event, with founder Selena Gomez in attendance.
We worked with Rare Beauty to produce their “Alive with Color” themed Lip Oil launch event, with founder Selena Gomez in attendance.
We worked with Rare Beauty to produce their “Alive with Color” themed Lip Oil launch event, with founder Selena Gomez in attendance.
Services
Production
Creative Direction + Design
Programming
Venue Scouting
A visually arresting, fully immersive makeup wonderland showcasing product colors brought Rare Beauty’s new Lip Oil line to life. Rather than a conventional meet-and-greet event, our goal was to inspire guests to explore and engage with the dreamy, interactive setting full of irresistible photo and UGC moments.
Using product colors and creative lighting design, brand storytelling was key, beginning with an entrance moment through an optical illusion of endless product-shaped doorways. Programming included a live panel discussion with Selena Gomez, clever product displays that doubled as sampling opportunities, branded food and beverage, and premium gifting. The exit moment featured a digital collage wall where guests could see themselves in campaign-style branded photos.
A visually arresting, fully immersive makeup wonderland showcasing product colors brought Rare Beauty’s new Lip Oil line to life. Rather than a conventional meet-and-greet event, our goal was to inspire guests to explore and engage with the dreamy, interactive setting full of irresistible photo and UGC moments.
Using product colors and creative lighting design, brand storytelling was key, beginning with an entrance moment through an optical illusion of endless product-shaped doorways. Programming included a live panel discussion with Selena Gomez, clever product displays that doubled as sampling opportunities, branded food and beverage, and premium gifting. The exit moment featured a digital collage wall where guests could see themselves in campaign-style branded photos.
A visually arresting, fully immersive makeup wonderland showcasing product colors brought Rare Beauty’s new Lip Oil line to life. Rather than a conventional meet-and-greet event, our goal was to inspire guests to explore and engage with the dreamy, interactive setting full of irresistible photo and UGC moments.
Using product colors and creative lighting design, brand storytelling was key, beginning with an entrance moment through an optical illusion of endless product-shaped doorways. Programming included a live panel discussion with Selena Gomez, clever product displays that doubled as sampling opportunities, branded food and beverage, and premium gifting. The exit moment featured a digital collage wall where guests could see themselves in campaign-style branded photos.